Digital Marketing Journal Pdf. ASSESSING THE IMPACT OF DIGITAL MARKETING ON BRAND EQUITY I

ASSESSING THE IMPACT OF DIGITAL MARKETING ON BRAND EQUITY IN SRI LANKAN ONLINE BRANDS A Dissertation By Kalupahana Liyanage Milindu Tharaka Dhamayantha Dias Abstract In the era of digital world, promotion of products has become a significant paramount element, mostly credits goes to digital marketing. Published quarterly and guided […] Abstract Digital marketing and social media marketing play an essential role in shaping con-sumer buying behaviour. The content is based on recent literature and on what is happening in the | Find, read and cite all the research Widespread incorporation of the internet for both business and private use has generated many new channels for advertising and marketing activities. Find the latest research papers and news in Digital Marketing. Customers are being | Find, read and cite all the research In this chapter, the goal is to understand the broader context of digital marketing in business strategy (and especially with regard to digital transformation) with a focus on Switzerland, and to identify the most important digital marketing tech-nology (i. We would like to show you a description here but the site won’t allow us. 4 billion. Digital marketing is the utilization of electronic media by the | Find, read and cite all the research Digital marketing encompasses various forms of online marketing, including social media marketing, email marketing, content marketing, search engine optimization, and paid advertising. This paper has acknowledged the difference between traditional marketing & digital marketing with the help of consumer’s opinion after availing the different service experience of traditional as well as digital marketing. One of the main faults of this can be identified in the brands communication strategy. Jun 27, 2022 · This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and Economy and Influencer Marketing: Redefining Influencer marketing has emerged as a central component of Digital Value and Trust. Feb 9, 2025 · The evolution of the 4P marketing mix in the digital age, which integrates the customer mix as an important mediator in customer-centric platform-based business operations, plays a major role in Apr 25, 2017 · This paper is an Analysis, Design and Implementation of a Digital Marketing Strategy for eCommerce. Jul 19, 2021 · PDF | The concept of digital marketing is based on a combination of traditional marketing tools and online technologies enabled by the internet in the | Find, read and cite all the research you This paper explores the current trends shaping digital marketing, including the rise of artificial intelligence, the increasing importance of personalized content, the dominance of mobile marketing, the growing influence of social media platforms, and the integration of augmented and virtual reality experiences. Jan 11, 2022 · PDF | The development of digital content marketing is increasingly a relevant and valuable task in digital marketing agencies in order to attract | Find, read and cite all the research you need Nov 23, 2025 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. Despite particular research conducted on the issues related to digital marketing and marketing analytics, addi-tional attention is needed to study the revolution and poten-tially disruptive nature of these domains (Petrescu and Krishen 2021, 2022). Digital marketing entitles businesses to reach the right people with the right message. What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in future is going to get brighter in the coming years. This paper will help examine how the newly emerging digital marketing systems shape, grow, as well as constrain the perceived value of Indian fashion within a global e-commerce network where translating their perceived value is of utmost importance. Driven by changing physician behaviors and the rise of Value-Based Healthcare, digital transformation offers critical opportunities through omnichannel engagement, AI-powered analytics, and immersive VR/AR training. Digital marketing allow the consumer to interact with product/ services according to their convenience, need and preference. A mobile phone has become the basic need for everyone. In the era of digital transformation, the adoption of digital marketing practices has emerged as a critical factor for the growth and sustainability of Small and Medium-sized Enterprises (SMEs). May 1, 2021 · Using these digital media channels, digital marketing is the method by which companies endorse products, services, and brands. . Digital marketing is leading to the traditional market as it offers users with ample of opportunities like a wide variety of products, hassle-free online payments or answers to online search query. Abstract etween digital marketing strategies and behavioral economics shapes consumer behavior. The book pre Results identify two thematical patterns: the macro-themes, related to the main digital technologies adopted within the marketing function, and the micro-themes, related to the efect/impact of these technologies on marketing processes and activities. Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. To optimize results is urgent training managers in digital marketing, mainly in handling social Oct 1, 2018 · PDF | This paper offers views on some current and future trends in marketing. Feb 26, 2021 · PDF | On Feb 26, 2021, Umamaheswari and others published The Evolution and growth of Digital Marketing | Find, read and cite all the research you need on ResearchGate Dec 24, 2023 · Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Feb 16, 2022 · This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and By examining fundamental and advanced metrics, such as website traffic, social media engagement, email marketing performance, and paid advertising costs, this paper seeks to offer insights into how businesses can effectively measure and optimize their digital marketing efforts. The spread of technology has created new opportunities for consumer-business interactions across various digital platforms such as social media networks, e-commerce websites, and mobile applications. 1 day ago · Cybersecurity Challenges in Digital Marketing and Online Advertising: A Systematic Review View / Download PDF File Kathir College of Arts and Science Coimbatore - 62 portant it is for both consumers and marketers. JMR is a scholarly and professional journal. According to the official appraisals, there are about 63. This paper begins with an introduction of digital marketing and then it highlights the mediums of digital marketing, the difference between traditional and digital marketing, and the pros, cons, and i Mar 20, 2019 · PDF | On Mar 20, 2019, Dr. Dogital marketing with indicators of assessibility, interactivity, entertainment, credibility, irritation and informativeness. Modern businesses leverage a myriad of digital platforms, data analytics, and emerging technologies to engage with their audiences. Kelebihan dari digital marketing adalah produk akan cepat tersampaikan kepada calon konsumen dan tidak memakan biaya yang relatif mahal untuk promosi, praktis, cepat dan efisien merupakan hal yang ditawarkan konsep digital marketing kepada dunia produs Aug 1, 2021 · The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Consumers are becoming more techno savvy at the time of their purchasing preferences. community, and peer-to-peer trust over traditional mass media strategies. Apr 20, 2022 · Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021, 2022). We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact. This paper is an effort to study the adoption, practice and future of Digital marketing. Social and digital mar… Adoption of Digital Marketing Practices in Micro Small Medium Enterprises for Inclusive Growth Datrika Venkata Madhusudan Rao, K. Jul 17, 2019 · PDF | Explains about the concepts and importance of digital marketting | Find, read and cite all the research you need on ResearchGate Dec 31, 2023 · The study examines the evolution of digital marketing strategies, consumer behavior in the digital age, and the challenges and ethical considerations inherent in digital marketing practices. This article mainly focuses on the growth of digital marketing in the present scenario. DSpace - University of Bradford DSpace Feb 25, 2022 · Digital Era Industri 4. This paper explores the strategic shift from traditional relationship-based sales to data-driven digital marketing within the medical device (MedTech) industry. Organizations, in their pursuit to captivate an increasingly digital-savvy audience, face an unprecedented need to innovate marketing strategies. The method used | Find, read and cite all the research Jul 11, 2022 · Yet, several marketing managers still unsure in such communications through digital channel and its impacts. Nov 2, 2025 · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. Sep 1, 2016 · PDF | This chapter provides a technical outline of the basics of online marketing. Abstract In the dynamic landscape of the digital age, marketing is experiencing a profound transformation as traditional paradigms evolve through relentless technology integration. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing according to Chaffey (2002) is a digital technology application that shapes online channel to the market (website, e-mail, database, digital TV and through other various new innovation including blog, feed, podcast, and social media) that gives contribution to marketing activity, that has goals to get profit and maintain Gale, part of Cengage Group, provides historical archive, library solutions, and trusted educational resources for academic, K-12, and public libraries. The significance of digital marketing in this transformative journey is profound, extending beyond traditional advertising channels. e. Some of the common examples of digital marketing platform can be active use of social networking, TV; Search engine associated advertisement, SMS and other digital marketing techniques and tools. This paper navigates the | Find, read and cite all the research you need on We would like to show you a description here but the site won’t allow us. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. The research method is qualitative, linking explo ratory and descriptive approach. Social media marketing involves the use of social media platforms to promote products and services. 33 million little, and around 5,000 mediu Oct 21, 2024 · PDF | The digital marketing landscape is rapidly evolving, driven by technological innovations and changing consumer behaviors. Technology's quick development has fundamentally altered how companies interact with their target market, making the transition to digital marketing critical (Grewal et al. Dec 16, 2023 · Implementasi digital marketing yang berhasil memerlukan pendekatan holistik, adaptasi terus-menerus, dan respons cepat terhadap perubahan dalam lingkungan digital. Mar 1, 2017 · Our objectives for this paper are three-fold. Global Media Journal, this ecosystem, reshaping advertising by prioritizing authenticity, 23:78. Feb 3, 2016 · This introduction presents an overview of key concepts discussed in this book, which provides a framework for applying the digital marketing skills in a structured and iterative fashion. , 2020 a. It delves into the complexitie Dec 1, 2021 · Therefore, the purpose of this study is to review articles on digital marketing to identify top themes, determine the current status of research in digital marketing and indicate how influential works have shaped it. There are ample opportunities that are created every minute for the people. -H. 7 billion in 2025, with Search Advertising accounting for $334. :(0123456789) 104 T. al marketing, We get that Dec 22, 2023 · digital marketing strategies by sy nthesizing and analyzing them. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. Dec 14, 2020 · PDF | The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. In India, the internet habitual Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium Abstract In the evolving digital marketing landscape, effective allocation of advertising budgets across platforms such as Google Ads and Facebook Ads has become a pivotal factor in maximizing return on investment (ROI). Consumers heavily rely on digital means to research products. Jul 28, 2023 · PDF | The purpose of the current study paper is to provide a review of earlier studies that have examined the crucial role of artificial intelligence | Find, read and cite all the research you René has published several articles on marketing-related issues in the discipline’s leading international journals, including PNAS, Marketing Science, Network Science, Journal of Marketing Research, Jour nal of Marketing, Journal of Service Research and Harvard Business Review. Making a strategic shift to client-centered marketing strategies, provide businesses the opportunity to engage in a new era of innovative marketing practices, that use digital marketing to meet their primary marketing requirements. Rajeswari se is the biggest on the planet after China. The population in this study were traders who sell through social media sites in ABSTRAK Abstrak: Pemanfaatan digital marketing pada era industri 4. Feb 15, 2022 · The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. The outline includes an introduction to digital marketing and | Find, read and cite all the research you need May 19, 2025 · With the emergence of Artificial Intelligence the traditional Digital Marketing Tools, platforms can more effectively engage with a wider audience keeping in check costs and at the same time catering personalized experience. This study has mainly focused on digital marketing and its components. The study undertaken intends to discover the phenomenon related to the inclination in digital marketing. The evolution of digital marketing shifts focus from customer servicing to deeper engagement tactics. Oct 17, 2023 · This paper aims to provide a comprehensive literature review and analysis of the main digital marketing strategies. Akan tetapi, penggunaannya tidak banyak disadari oleh Jan 1, 2015 · PDF | Marketers are faced with new challenges and opportunities within this digital age. I. channels and platforms) in order to support SME in the development and implementation of digital marketing. Vaibhava Desai published Digital Marketing: A Review | Find, read and cite all the research you need on ResearchGate Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. This systematic review is important for marketing professionals as it emphasizes the significance of selecting appropriate digital marketing strategies as per marketing activities to maximize customer experience. Digital marketing encompasses diverse strategies and channels beyond just Internet marketing, including mobile and digital signage. Dec 22, 2023 · PDF | In the rapidly evolving landscape of digital marketing, understanding Return on Investment (ROI) is paramount. As we move into 2024, | Find, read and cite all the research you Apr 1, 2021 · The review concludes with formulating recommendations on the development of digital marketing strategies for businesses, marketers, and non-technical researchers and with an outline of directions of further research on innovative Data Mining and knowledge discovery applications. This study proposes a mathematical optimization model using linear and non-linear programming techniques to allocate digital ad budgets based on data-driven metrics such as We would like to show you a description here but the site won’t allow us. However, investing and implementing digital marketing tools benefits business expansion and market growth. Digital transformation in marketing refers to the integration of digital technologies into all aspects of marketing operations, fundamentally altering how organizations engage with consumers and drive business growth. Mrs. Introduction Digital marketing has become a crucial factor for businesses looking to obtain a competitive advantage in today's increasingly dynamic and interconnected corporate environment (Beig & Khan, 2018). Sales level with indicators of selling price, demand, competition and cost. This paper explore their intricate relationship, starting with an overview of digital marketing tactics. 0 dapat dijadikan alternatif strategi dalam pemasaran produk agar memudahkan pelaku usaha memantau dan menyediakan kebutuhan serta keinginan calon konsumen, sedangkan dari sisi calon konsumen dapat digunakan sebagai media yang memudahkan dalam pencarian informasi produk. In the Internet age many new methods | Find, read and cite all the research you ABSTRAK This study aims to examine the effect of digital marketing on the level of sales through social media. However, the particularities of the digital world and its appropriation for marketing have fostered the development of channels, formats and languages that have led to tools and strategies that are unthinkable offline. ABSTRACT The first approaches to digital marketing defined it as a projection of conventional marketing, its tools and strategies, on Internet. First, we develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and/or will have a significant impact. Aug 1, 2023 · PDF | The future of digital marketing is being shaped by a number of new trends and technologies that have emerged in recent years. To study the advantages of Digital Marketing Digital Marketing can be understood as a target-oriented, conversion-oriented, measurable, and interactive marketing of products or services by using digital innovation to attain customers and transform them into clients in a sustainable fashion. 0, Strategi Digital Marketing, E-Commerce, Search Engine Optimizati on, serta bab terakhir yaitu mengenai Search Engine Marketing dan Findings: Marketing is conceived and applied in a segmented way, often as just advertising, and seen as something to improvise and thus reducing its potential benefits in market expansion. Through digital marketing, companies can understand their audience's preferences, behavior, and demographics. Cham et al. Ad spending in the digital advertising market is expected to reach $798. Journal of Digital & Social Media Marketing is the major peer-reviewed, professional journal for all those involved in the digital marketing of products or services using digital channels. This research has reviewed 925 papers published between 2000 and 2019 in Scopus by applying bibliometrics analysis. Feb 8, 2025 · The findings demonstrated how digital marketing significantly and favorably affects value creation, consumer happiness, and enterprises as a whole. Digital marketing can be defined as marketing products or services | Find, read and cite all the research you Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. Digital marketing requires a new understanding of customer behavior. Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the Jan 22, 2024 · The digital realm has given birth to diverse platforms and tools, from social media campaigns to augmented reality experiences, expanding the arsenal of digital marketing strategies. Marketers are faced with new challenges and opportunities within this digital age. Introduction Digital marketing has rapidly transformed into a key driver of global business strategies, fueled by increasing internet access and mobile technology adoption. However, the sector Price: $0 - Youre An Awesome Digital Marketer Keep That Shit Up Digital Marketing Gifts Novelty Gag Notebook Gift Lined Paper Paperback Journal 1st Edition by 4all Notebooks ,Creabooks Publishings Feb 9, 2023 · Abstract and Figures The aim of this study is to explore the contemporary digital marketing strategies and tools and the role played by these in various marketing activities or areas. Feb 28, 2025 · Introduction: The rapid evolution of digital media has compelled businesses to adopt digital marketing strategies to enhance brand image, foster consumer engagement, and ensure customer loyalty. The main objective of digital marketing is attracting users and allowing them to Jul 30, 2022 · PDF | Digital marketing is one of the new trendy terms that is used in recent days. 05 million mini turized scale businesses, 0. As such, the Journal's content is both of Digital marketing in the Nigerian telecommunications service industry involves the use of online strategies (such as; the Internet, web, blog, social media, and search engine) and other technological tools as a means of advertising telecommunications products and services. Object moved Object moved to here. Thi Mar 1, 2017 · Abstract We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact. 1. Bali was well known as one of the destinations visited by local and International tourists. Considering the substantial impact Vol. It is the premier outlet for substantive research in marketing. This research is purposed to analyse the strategy and the content of the implementation of digital marketing, and to provide opportunity for future research. Due advancements in technology, the use of digital marketing, social media marketing, and search engine marketing is increasing rapidly. The paper begins by presenting an overview of the digital marketing ecosystem, including key components such as social media marketing, content marketing, influencer marketing, and data analytics. It is the premier outlet for substantive marketing scholarship. These contributions, along with the many other things that digital marketing offers and contributes, assist businesses in maintaining and increasing the purchasing power of their clients. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. Read stories and opinions from top researchers in our research community. Digital Marketing is the way of electronic communication with customers and consumers. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. This literature review explores the dynamic landscape Aug 15, 2019 · PDF | This piece of research work aims at understanding the preferred emerging media options used for marketing.

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